Episode #47: Deborah Balmuth, Publisher at Storey

On today’s episode of the Craft Industry Alliance podcast I'm talking with Deborah Balmuth, the publisher at Storey. We recorded this podcast at Craftcation 2015 in Ventura, California. In this conversation we talk about what makes a great how-to book and how Storey selects authors, including what Deborah is looking for in a book proposal. We also talk about how craft publishing can create something that sets it apart from all of the free content available online now and we discuss the future of publishing, including an in-depth discussion on ebooks and digital marketing. And, of course, I ask Deborah to recommend great stuff she's enjoying right now. Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same. To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.