Episode 47 - Evolution of marketer's competencies with guest Russell Parsons

Episode #47. This episode is about the evolution of the marketer's role and competencies; reflecting on the changes in the marketing profession, evolution of skills and key developments that have shaped the industry. Joining Abby is Russell Parsons, Editor in Chief for Marketing Week and Festival of Marketing. Having worked at Marketing Week - a leading publication in our industry - for over a decade, Russell is well placed to share his observations of our industry changes. In this episode, Russell shares how marketers are expected to know more today, doing more with less budget, the rise of the conscious consumer and the watchout of short-term efficiency vs long-term effectiveness.