Episode 47: How to Name Your Product Business

What this episode covers

Most founders agonize over their brand name for months—but they're asking the wrong questions. The real issue isn't finding a "perfect" name; it's understanding the difference between naming a hero product versus a brand with multiple SKUs, and knowing which barriers (domains, handles, trademarks) actually matter. Jackie and Erin break down the exact framework they used to name brands at Abercrombie & Fitch and their own companies—including the names they almost launched with and why they changed course.

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Frequently Asked Questions

How long is this episode of The Sourcing Gals?

This episode is 28 minutes long.

When was this The Sourcing Gals episode published?

This episode was published on February 11, 2026.

What is this episode about?

Most founders agonize over their brand name for months—but they're asking the wrong questions. The real issue isn't finding a "perfect" name; it's understanding the difference between naming a hero product versus a brand with multiple SKUs, and...

Can I download this The Sourcing Gals episode?

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