Episode #47 RJ Talyor, Founder & CEO of Backstroke discusses his new email marketing Firm.

Road 2 Retail: Episode 47. Today we speak with the Founder & CEO of Backstroke - RJ Talyor. RJ is a multi exit entrepreneur in the technology space. His latest venture is helping brands and companies utilize email marketing and AI to grow their businesses. RJ discusses how their service works, how to manage budgets and discusses their methodology to ensure nothing offensive gets generated and distributed by their service. Email marketing can deliver a high ROI and budgets of all sizes can be deployed effectively. Finally, RJ shares his thoughts on raising money, what he looks for in his investors and, interestingly, what he wants investors to know about him. We hope you enjoy today's show and will follow us at The Road2Retail podcast on iTunes, Spotify or follow us on LinkedIn or YouTube. The link to follow the show on Spotify is right here: Episode Links https://open.spotify.com/show/5MmvhUkvFsukmbl1RDzNAJ www.backstoke.com