Episode 47: Westminster Wins Ruin the Breed? Promoting your Kennel

Send us Fan MailIn this episode, Tyson and Dale dive into the nuances of major dog shows like Westminster and Crufts, discussing how breed standards and cultural differences impact judging and breeding practices. They also explore the importance of online presence for breeders and ways to effectively market and educate potential clients.Key Topics:Differences between Westminster and Crufts regarding docking, cropping, and breed standardsThe influence of international laws and regulations on breed presentationHow high-profile wins impact breed popularity and public perceptionThe effects of breed popularity waves on small and large breedsStrategies for breeders to enhance their online presence through websites, social media, and SEOBuilding relationships and backlinks to increase visibilityEducating potential owners about breed needs and responsible breedingTips for successful housebreaking of puppies and older dogsThe importance of consistency in training and adapting to an individual dog’s backgroundTimestamps: 00:00 - Welcome and episode overview: navigating top dog shows & online branding00:35 - Key differences between Westminster and Crufts regarding docking and cropping02:10 - How breed standards are influenced by international legislation04:00 - Impact of high-profile show wins on breed popularity and public perception06:15 - The ripple effect: popularity waves for breeds like Cavaliers and Japanese Chin08:20 - Challenges small breeds face with increasing popularity10:00 - Building an effective online platform: website essentials for breeders12:45 - Using backlinks, social media, and directories to boost search ranking15:30 - Educating clients on breed qualities, needs, and responsible ownership18:10 - Housebreaking strategies for puppies and older dogs20:45 - The importance of consistency and individual training needs23:15 - Final thoughts: embracing digital tools to grow responsible breeding communitiesSupport the show