Episode 47 - Why Banks Struggle to Grow Treasury Revenue - and How to Fix It with Tom Hessen (9Lenses)

THIS EPISODE IS SPONSORED BY 9LENSES In this episode of the Treasury Whisperer’s Talkcast Podcast,host Seth Marlowe interviews Tom Hessen, CEO of 9Lenses (www.9lenses.com). They explore the challenges banks face in building meaningful client relationships, emphasizing the disconnect between relationship managers and treasury specialists and the limitations of traditional sales approaches. Tom discusses how shifting from transactional conversations to advisory-led consultations can unlock growth, highlighting the role of AI and digital tools in improving discovery, accelerating sales cycles, and enabling bankers to deliver more value at scale. He further provides insights into how banks can better engage clients, uncover hidden opportunities, and evolve toward a more consultative model. This episode is essential for banking leaders, bankers/relationship managers and treasury sales professionals looking to deepen relationships and drive sustainable growth.Links:Tom Hessen on LinkedIn: https://www.linkedin.com/in/tomhessen/ 9Lenses on LinkedIn: https://www.linkedin.com/company/9lenses/Seth Marlowe on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/treasurywhisperer/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Treasury Whisperer's Talkcast Podcast on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/treasury-whisperer%E2%80%99s-talkcast-podcast/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Treasury Whisperer Network on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/treasurywhisperernetwork/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support The Treasury Whisperer's Talkcast Podcast by Becoming a Patreon Member: https://buymeacoffee.com/treasurywhispererThe Treasury Whisperer's Talkcast Podcast is a production of Treasury Whisperer LLC © 2025-2026Any re-broadcast, re-transmission or other use of this podcast without the expressed written consent of Treasury Whisperer LLC is strictly prohibited. Disclaimer: The views and opinions expressed by the host and guests are their own and do not necessarily reflect those of their current or prior employers or affiliated organizations. All content is provided for informational and educational purposes only and should not be construed as financial, investment, legal, or professional advice. While efforts are made to ensure accuracy, no guarantees are made regarding completeness or timeliness.