EPISODE · Dec 16, 2024 · 13 MIN
Episode 473: Are you using these storytelling archetypes?
from My Daily Business Podcast · host My Daily Business
Fiona shares her thoughts on the importance of understanding your brand's identity in the age of AI, and how this foundational knowledge can enhance your use of AI tools. Plus, hear about the positive feedback from the recent Poppy AI episode and learn how to join Fiona's monthly AI chat for small business owners. A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
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What this episode covers
Drawing from psychological principles and popular culture, Fiona explains how brands like IKEA and Nurofen leverage archetypes to connect with their audiences. Discover the 12 key brand archetypes and learn how to identify which ones resonate with your business. Whether you're an 'Everyman' like IKEA or a 'Sage' like educational brands, this episode offers practical insights for aligning your brand with your core values and long-term strategy.
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Episode 473: Are you using these storytelling archetypes?
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