Episode 474 - Can sugar-free protein bars taste good?

Atlas bar founder James Oliver talks about the motivation behind making a high‑protein, low‑sugar bar with real ingredients, grassroots sales at gyms, a 100‑mile running challenge eating only Atlas bars, and the importance of honesty when marketing. We also discuss the current state of metabolic health in America, craving challenges and information.  Check out the On Step Alaska website or subscribe on Substack for articles, features and all things Alaska. Thanks to the sponsors: Sagebrush Dry (Alaskan-owned business that sells the best dry bags you can buy.) Alpine Fit (Premium outdoor layering from another Alaskan-owned business.) Backcountry Hunters and Anglers