Episode 478 - Bridging the Gap with Catherine Xiang

  'I think that flow is quite important. It's almost like a cultural logic.' Intercultural communication is always complex, but for Western leaders seeking to build relationships as a way in to the mighty Chinese market, it's particularly tricky. From seating plans to changing job titles to how to ask for a solution to a problem, there are very different assumptions and unspoken rules. Which is why Catherine Xiang,  UK Director for LSE's Confucius Institute for Business, wrote Bridging the Gap:  An introduction to intercultural communication with China, named Specialist Business Book of the Year. It's tricky enough when everyone is speaking English, but if you're learning Mandarin, it gets even trickier: get the stress on a word wrong and you could easily proposition someone by mistake! For writers with an eye to the global market, there's a deeper significance too: not only language and metaphor but even the way the book opens or an argument is structured can embody a particular cultural bias.  Practical strategies and a thoughtful perspective on how to build genuine, effective cross-cultural relationships, at the meeting table and on the page.