Episode 48 - Brand Strategist to Family-owned businesses: Speaking with Meghan Lynch

HIGHLIGHTS 02:58 Family business fears that stifle growth on rebranding and reputation  07:41 Finding your company's strengths and weaknesses12:33 Solve for Y System: Prioritization, Alignment, and Execution17:53 A scalable brand aligns its strategy to its metrics of success22:49 Brand promises: Align guarantees to customer desires  28:05 Setting up a company either for legacy or acquisition 32:16 2x to 10x your revenues: 12 conversations with customers38:16 Is Six Points for you? Determine how drastic a change you need43:48 Connect with Meghan QUOTES05:47 "When they are doing a rebrand, they need to understand where their current value is, where that brand value lies, so that they don't accidentally change something that actually was a big touch point for customers."08:28 "There's a lot of asset review within the company to just understand what is strong and what is weak, and really start to prioritize those strengths and weaknesses, and then systematically go through shoring up the weaknesses and amplifying the strengths."16:20 "Our process is just kind of like best practices of making sure that they're not wasting money, they're not wasting resources, they're not wasting goodwill with customers, buyers, vendors. You know, there's all these things that can go wrong."17:54 "A focus scalable brand... there will be a clear and common vision of what success looks like. And that is so important... I think again, a lot of companies go into these things and they just think like, well, I don't know, we want to increase sales... But all sales are not created equal."23:39 "Just slapping a guarantee on a product is not going to create loyalty... Again, like branding is the alignment of what your company values with what your customer values. There has to be a connection between those two things... your job number one is to understand your customer better than anybody else."34:17 "What I would actually encourage companies to do is to not really talk so much about your brand, but instead,  to talks to your customer about themselves. What is their life like? Where do they find products? What social media are they using? How do they use it? How does it fit into their life? What do they like about it?"  To learn more about Meghan, you can check out the links below.Website - http://www.sixpointcreative.com/LinkedIn - https://www.linkedin.com/in/melynch/If you enjoyed today’s episode, please subscribe, review and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.