Episode 48 - Clarity with guest Ross Farquhar

Episode #48. Clarity is the topic of this episode, which is both a technical skill and area of personal understanding for marketers. Clarity is beneficial for personal and professional development – as a marketer to have clarity on strategic choices and where you want to take your brand, as a leader to give clarity to your team with communication and expectations, and as an individual, to have clarity on your values, strengths and what we bring to the world. Abby's guest expert is Ross Farquhar, Marketing Director of Little Moons, recently awarded one of the top 100 marketers in Marketing Week. In this episode, Ross shares the importance of clarity and how to apply it within your marketing role, whatever level of seniority. Plus his career journey and how his breadth of roles (ranging from Cadbury, Wagamama and agency-side) have benefitted his career yet strengthened fundamental and transferrable marketing skills such as clarity.