Episode 48 - How to make the move from Agency to client side with Liam Loan-Lack, CMC

Send us Fan MailIn this episode, Mike is joined by Liam Loan-Lack, CMC and explores how to make a move from agency to client-side. Why doesn't it happen more? How good would it be to see talent flow in both directions?After reaching the senior levels of IPG, Liam made the client-side move happen. Not without a large degree of planning and persistence, he landed the CMO role for My Muscle Chef and is now about to take a new position in a new industry with CMC markets. It's a refreshing look at both sides of the fence - enjoy!