Episode 48 - Janou Hendrix Markets the Magic at Stal Hendrix

Send us Fan MailStal Hendrix has been an institution in Europe for almost 50 years. Their breeding, training, selling and auction business was built on commitment to quality , relationships , respect and word of mouth.If you meet, Janou Hendrix , the head of marketing behind the brand , you understand why they are so successful . She is humble, authentic, passionate and smart. There is a quiet strength and grace about her and a positive energy you want to share.Janou and the rest of the family have a clear vision of how they wish to maintain their business and adapt it for the next generation. Janou shares their story and how they have adapted to meet the changing needs of the world around them. She talks about how they are constantly striving to improve. Most importantly they have made their love of the horse centre stage.I walked away from our conversation inspired and convinced that they will be around for another 50 years.This episode is brought to you in part by Horseflight, an equine transport company established in 2007, known for excellence in international shipping. When you fly with Horseflight, you fly first class.This episode is brought to you by the international law firm of Cooley LLP.Clients partner with Cooley on transformative deals, complex IP and regulatory matters , and high-stakes litigation. Our connection to the law firm comes through Cooley Partner and jumper rider Cullen Drescher , who competes in the High Amateur and Grand Prix levels in addition to leading Cooley's Business Restructuring practice from the firm's offices in New York City.