Episode 48: Selling with Heart, Charging Your Worth, and Choosing You

What if choosing yourself was the most powerful business strategy you could implement? In this inspiring and candid conversation, Jennifer Kok sits down with abundance expert Sarah Walton to talk about women, money, mindset, and the truth about charging what you’re worth.What we chatted about: Selling with Heart Isn’t “Icky” Sarah reframes sales as something women already do naturally, whether it’s convincing toddlers to eat peas or sharing a favorite book with a friend and shows how to attach value (and money) without guilt.The Hidden Training That Holds Women Back  From childhood phrases like “Don’t cry” to being praised for being “selfless,” women are conditioned to undervalue themselves. Sarah unpacks how this impacts pricing, boundaries, and why so many women hesitate to charge for their brilliance.Choosing Yourself IS the Business Strategy Sarah explains how trusting your instincts, honoring your energy, and refusing self-abandonment can transform not just your mindset but your bottom line. Why Listen? Because this episode will make you pause, reflect, and reimagine how you’re running your business. You’ll walk away with practical mindset shifts, a deeper understanding of why women often undersell themselves, and the fire to finally charge what you’re worth — unapologetically.Meet Your Guest:Sarah Walton is a business coach, sales expert, and host of The Game On Girlfriend Podcast. She’s helped hundreds of women start and grow businesses they love—through private coaching, Effortless Sales, and her signature The Abundance Academy. Known for her no-fluff style and powerful mindset shifts, Sarah is also the face of “Coffee With Coach” on YouTube. She went from growing up in a low-income household to helping women build wealth that supports their families and communities. Her mission is simple and bold: put more money in the hands of more women.https://instagram.com/thesarahwaltonhttps://www.facebook.com/sarahwaltonpagehttps://www.tiktok.com/@thesarahwaltonThe Freedom Calculator: https://sarahwalton.com/freedom/Meet Your Host: Jennifer Kok has been a business owner for over 25 years and is now a business coach. She turned her first business into a franchise and successfully sold it 20 years later.  She was passionate about building a business and a family at the same time.I support women entrepreneurs in their second year and beyond as they build businesses and families, helping them achieve Clarity, Confidence, and Consistent Profits.  The reality is, you’ve built a Business You’re Proud Of— but it’s time for it to work for you.The Earn More Stress Less 9-Pillar Blueprint helps women entrepreneurs with families create profitable, sustainable businesses that finally pay them back — in money, time, and peace of mind.Join me for a Free Online Workshop:3 Steps to Boost Profitability: Strategic Shifts to Help Small Business Owners Make More Money.   If you want more profits follow this link to register. https://nextwavebusinesscoaching.comFacebook: https://www.facebook.com/nextwavewithjenInstagram: https://www.instagram.com/nextwavewithjen/LinkedIn: http://www.linkedin.com/in/jenniferowenskokYouTube: http://bit.ly/2M9uX6SMy name is Jennifer Kok, and I’m a profit and growth advisor for service-based women entrepreneurs. I help women business owners make smarter, more strategic decisions so they can grow profitably, pay themselves consistently, and avoid burnout.Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?Those decisions carry weight, and they can impact your time, your profit, your energy, and your long-term growth.That’s why I created the Focused Growth Collective, a virtual mastermind for women business owners who want support making the kinds of decisions that move a business forward. Yes, we talk strategy, but we also look at the bigger picture like mental load, health, profit, and long-term sustainability.My goal is to help women build businesses that pay them well, support their lives, and still feel worth leading 10 years from now.Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: