Episode 48: TikTok Marketing for Therapists — How & Why [featuring Austin Armstrong]

"Use TikTok" is something that a lot of digital marketers and therapist entrepreneurs throw around as a strategy to get potential clients calling and your private practice thriving.But how the hell do you "use" it?!In this episode, I talk with Austin Armstrong, digital marketer, public speaker, CEO of Socialty Pro, and TikTok specialist extraordinaire, about...how being a great therapist is not the same as being a great business ownerhow marketing is crucial to bring in steady clientshow TikTok is changing the shape of the mental health world and how it can help you grow your practicethe best way for therapists to use TikTok and see resultshow giving away "free content" can actually bring more money to your businessAND MOREMore about Austin:Austin Armstrong is a lifelong digital marketer, public speaker, and CEO of Socialty Pro, a digital marketing agency specializing in TikTok marketing for businesses and Search Engine Optimization. Austin has posted over 1500 videos on TikTok tripling his own business and thousands more across his clients' accounts. Austin loves helping individuals and companies grow their online presence in order to generate brand awareness, thought leadership, customers, and product sales by getting creative and thinking outside of the box.Check out Socialty Pro services: Digital marketing and video marketing for therapists and the behavioral health industry. They offer a done-for-you service where they help you outline video topics, coach you on social media, edit your videos, and post and optimize your content across all of your social media platforms so you can just focus on doing what you want to do.Austin's Website: www.socialtypro.comTikTok: @socialtyproBusinessTok Podcast: businesstokpodcast.com–––––––––––––––––––––🎙️Listen to more episodes of the Neurodivergent Entrepreneur Podcast🎙️Spotify: https://ndpod.org/Spotify🎙️Apple: https://ndpod.org/Apple-Podcast🎙️ YouTube: https://ndpod.org/YouTube🧠 Neurodivergent Entrepreneur Freebie Vault: https://ndpod.org/Freebie-Vault✈️ Learn about Retreats🗨️ Join the free Empowered Escape FB Community–––––––––––––––––––––Thanks to Our Sponsors: The Receptionist for iPad!✨ The Receptionist for iPadThanks to The Receptionist for iPad for sponsoring this episode.The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.Free Gifts for Our Listeners✨ Free Podcasting WorkbookGet a practical podcasting workbook for therapists considering starting a podcast, created by Patrick Casale, host of the podcasts All Things Private Practice and Divergent Conversations.You'll get a practical structure for therapists who want to start a podcast but don’t want to rush, perform, or build something they can’t sustain.Grab your free copy of the Podcasting Workbook: https://ndpod.org/Free-Podcasting-Workbook✨ Move Beyond Private Practice As A Neurodivergent EntrepreneurMove Beyond Private Practice As A Neurodivergent Entrepreneur is a FREE 5-part mini-course designed for therapists who want sustainable financial independence beyond one-on-one work.Access your free mini-course here: https://ndpod.org/Neurodivergent-EntrepreneurMentioned in this episode:The Receptionist for iPad The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to https://thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.