Episode 48: True Omnichannel Creates a 360° Customer View

from Banking on Experience powered by BUSINESSNEXT · host Emaan Abdelbaki

You may think you've nailed omnichannel if you communicate in multiple channels... Not so. A true omnichannel approach means developing a cohesive view of the customer and how they want to communicate. In this episode, I interview omnichannel master Jason Osborne, Global Head of Consumer Banking at Genpact. Jason & I talked about: What true omnichannel is 2 impediments to orchestrating your data Stories and examples of a successful omnichannel strategy The first 2 steps to get in the right omnichannel frame of mind Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.

Episode metadata supplied by the publisher feed · Published Mar 22, 2021

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Episode 48: True Omnichannel Creates a 360° Customer View

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This episode was published on March 22, 2021.

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