Episode 48: True Omnichannel Creates a 360° Customer View

from Banking on Experience powered by BUSINESSNEXT · host Emaan Abdelbaki

You may think you've nailed omnichannel if you communicate in multiple channels... Not so. A true omnichannel approach means developing a cohesive view of the customer and how they want to communicate. In this episode, I interview omnichannel master Jason Osborne, Global Head of Consumer Banking at Genpact. Jason & I talked about: What true omnichannel is 2 impediments to orchestrating your data Stories and examples of a successful omnichannel strategy The first 2 steps to get in the right omnichannel frame of mind Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.

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This episode is 34 minutes long.

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This episode was published on March 22, 2021.

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