EPISODE · Jan 26, 2018 · 25 MIN
Episode 49: Burger King risks the wrath of Trump over policy beef
from The Working Lunch · host Align Public Strategies
Burger King fried the Federal Communications Commission this week with a viral video that used the Whopper to explain what’s wrong with Net Neutrality. In the process, they became the first quick service restaurant to take on a major policy issue this publicly during the Trump administration. On this week’s Working Lunch podcast, the Align crew weighs in on great marketing versus what happens when brands take on controversial policies. There’s risk and reward. Plus, Starbucks goes grande on paid sick learn and parental leave, joining a growing list of large employers doing more for their hourly workers. And in the rejuvenated Paul Revere segment of the podcast, when Align sheds light on an emerging topics, why Uber is talking to the SEIU about portable benefits for workers. Those stories plus top items from around the country in the legislative scorecard.
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Episode 49: Burger King risks the wrath of Trump over policy beef
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