Episode 49: The Role of a Customer Engagement Platform With Emarsys

from Inside Commerce: Ecommerce Strategy, CX and Technology Podcast · host Paul Rogers and James Gurd

In our 49th episode, James and Paul are joined by Zach Hemmant-Low (Sales Director at Emarsys) to talk about the increasing need for a broader CRM / customer engagement platform in eCommerce. We ask a number of questions about the Emarsys platform, core requirements for systems today, extending the platform via APIs, integrations and the growing importance of personalisation at different levels.

Episode metadata supplied by the publisher feed · Published Dec 8, 2020

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Episode 49: The Role of a Customer Engagement Platform With Emarsys

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