Episode 493 – WARM CEO Jesper Skibsby, Songtradr Acquires Bandcamp, And Super-Long Albums

My guest today is Jesper Skibsby, the CEO and founder of radio monitory service WARM - the first global radio monitoring service focusing on serving the artists and indie segment of the music industry. WARM track and identify music played on radio, globally and in real-time. The vision behind WARM is to make detailed music data available to everyone, especially the long tail segment of artist, producers, managers and record labels.Jesper has established companies like Fandango Music Management, We Make Noise and Kassiopeia Kollektive, has been a board member of DUP (association for independent record labels in Denmark), and has represented MusicDNA as the head of Scandinavia.During the interview we spoke about why radio metrics are overlooked by indie artists yet so important, why radio is still the biggest driver of music consumption worldwide, how the internet has actually boosted radio music listening, and much more.I spoke with Jesper via Zoom from his office in Copenhagen.On the intro I’ll take a look at what the Songtradr acquisition of Bandcamp means, and why super-long albums don't fit with today's music consumers.Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course🎧 Discover more mixing and production courses📲 Follow Bobby for more tips, insights, and updates:FacebookLinkedInInstagramBluesky🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/