Episode 494: Felicity Rodgers of Cargo Crew

How does a business go from a small idea to making waves across the globe?In today’s episode, Fiona Killackey sits down with Felicity Rodgers, the powerhouse founder of Cargo Crew. With over two decades of experience in the business world, Felicity has learned a thing or two about staying curious, being adaptable, and creating authentic connections. She’s built a thriving brand in the competitive world of modern uniforms, and she’s here to share the highs, the challenges, and the lessons she’s picked up along the way.Here’s what you’ll get from this episode:Curiosity is your secret weapon: Felicity explains why staying curious has been her biggest business asset.Building a brand with heart: From fashion to uniforms, hear how Cargo Crew’s authentic approach helped them connect with customers—both in Australia and the US.Surviving the pandemic: The strategies that kept Cargo Crew strong during the toughest of times.Growing a community, not just a customer base: Learn how they’ve built a tribe around their brand.Celebrity endorsements and celebrating wins: Get an inside look at the fun and rewarding moments behind the scenes.Family in business: Felicity talks about the joys (and challenges) of working with family.Motivation when things get tough: How Felicity and her team keep going and celebrate their wins, no matter how big or small.If you’re looking to breathe new life into your business, or you just want to hear some real talk from someone who’s been there, done that, then this one’s for you.  A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.