Episode 5: 5% or 12% How Much Should Aviation Businesses Spend on Marketing?

How do you know what kind of budget you should actually put toward your airport's digital infrastructure? In Episode 5 of Turning Base, Brandon and Bryan Redeker crack open the budgeting "black box" to reveal the exact math behind general aviation growth. We strip away the mystery and break down the 5% to 12% revenue model, showing you exactly how to align your budget with your operation's specific mission profile. Discover how to determine if your FBO or flight school belongs in Maintenance Mode (protecting your baseline at 5%) or Accelerated Growth Mode (injecting 12% to 20% into aggressive lead generation). Plus, we show you why analyzing your marketing budget mirrors a standard aircraft weight and balance calculation.We also dive into the latest industry news moving across the wire:The ADSB Fee Battle: Why the FAA stepped in to delay Falcon Field’s controversial $20 touch-and-go landing fee program.Stadium Airspace: Massive new drone TFRs issued for the upcoming World Cup, and how Duncan Aviation is scaling up 24/7 parts logistics to support the iron on the ground.Check out the full episode notes, resources, and our embedded multimedia player over at:👉 https://www.redimarketing.net#AviationBusiness #FBOLife #MRO #FlightSchool #AviationMarketing #TurningBase