Episode 5: Alex Lakin (Encore Digital) on 3P Cookie Deprecation and Humor in B2B Marketing

Octane11, Stephanie Shelton and Dan Rosenberg welcome Alex Lakin, Biddable Media director at Encore Digital. They discuss the challenges in B2B marketing, including the phasing out of third-party cookies in Google Chrome, the need for a comprehensive reporting platform, and the importance of incorporating the human element into marketing efforts.00:07 Introductions01:06 Alex Background and Current Role02:30 Challenges in B2B Marketing02:37 Impact of Signal Loss in Chrome05:59 Wish for a Unified Reporting Platform07:23 Common Mistakes in B2B Marketing09:42 Conclusion and Sign Off