Episode 5: Alex Lakin (Encore Digital) on 3P Cookie Deprecation and Humor in B2B Marketing

from 11 Minutes with Octane11: a B2B Marketing Mini-Podcast · host Dan Rosenberg & Stephany Shelton

Octane11, Stephanie Shelton and Dan Rosenberg welcome Alex Lakin, Biddable Media director at Encore Digital. They discuss the challenges in B2B marketing, including the phasing out of third-party cookies in Google Chrome, the need for a comprehensive reporting platform, and the importance of incorporating the human element into marketing efforts.00:07 Introductions01:06 Alex Background and Current Role02:30 Challenges in B2B Marketing02:37 Impact of Signal Loss in Chrome05:59 Wish for a Unified Reporting Platform07:23 Common Mistakes in B2B Marketing09:42 Conclusion and Sign Off

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This episode was published on January 23, 2024.

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