Episode 5: All About Publicity in Personal Branding w/ Elizabeth Brody-Waite

Elizabeth tells us about her experience around working with a PR firm during Michael's book launch, what are the pros and cons of hiring a PR firm, and how you should work with them.We also discuss the importance of getting on podcasts and what's really important when building a personal brand. (and it's not what you think)SHOW NOTESWhat's a photographer or videographer's real job [9:25]How motivational speakers help in your daily life [12:20]How Goggins grew so fast without marketing tactics [14:30]How the PR firm helped Michael with media training [20:25]Biggest podcasters don't do pre-interviews [25:00]Why Aubrey Plaza is so awkward on interviews [29:03]The secret tactic Elizabeth learned from media training [31:30]Difference between major press and podcasts [35:03]How cliques and communities relate to PR [41:30]How you can REALLY connect with people on social media [54:24]Some people don't like authentic people [58:00]How to send cold message/DM in an authentic way [1:03:38]Most people love being told what to do [1:15:35]How introverts can build communities [1:23:43]FOLLOW USWatch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-DmkmdlgFollow Sun on Instagram: https://instagram.com/sun.yiFollow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite/