EPISODE · May 25, 2022 · 4 MIN
Episode 5 Brief: Colgate Lasagna
from Imperfect Marketing · host Kendra Corman
Send us Fan MailIt has been said that Colgate branched out and made frozen dinners several decades ago. Now, no one seems to have proof either way, but Colgate Lasagna provides an interesting discussion on branding.When you have a brand as strong as Colgate, expanding may not be a good idea—unless it makes sense to people. We all put advertising and communications through a bologna filter in our minds. If it doesn't fit or isn't believable, then we won't believe it.When you hear the phrase Colgate Lasagna, you may be able to taste the toothpaste in your mouth. Not exactly the reaction people look for! Do you have any brand extensions that have gone wrong?Related Links and Resources:Be True To Your BrandYour Marketing Questions: AnsweredGet Started With Email MarketingLooking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
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Send us Fan Mail It has been said that Colgate branched out and made frozen dinners several decades ago. Now, no one seems to have proof either way, but Colgate Lasagna provides an interesting discussion on branding. When you have a brand as strong as Colgate, expanding may not be a good idea—unless it makes sense to people. We all put advertising and communications through a bologna filter in our minds. If it doesn't fit or isn't believable, then we won't believe it. When you hear the phra...
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Episode 5 Brief: Colgate Lasagna
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