Episode #5 - Building the Largest Fitness Franchise on Earth, with Peter Taunton!

Peter is the Founder and Chairman of the Board at Lift Brands www.liftbrands.com. He is pioneer in the fitness industry!  In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results driven gym differentiated from the impersonal, expensive big box experience. Today there are Snap Fitness franchises in 2500 locations in 26 countries. And Taunton didn't stop there.  In recent years, he has acquired and founded several brands to round out the consumer fitness experience: 9Round, Farrell's, YogaFit, STEELE Fitness and Fitness On Demand. Together with the Snap Fitness brand they comprise one of the world's largest wellness franchise organizations with over 6000 locations across multiple brands serving 165 million workouts and counting.  Peter is known for his infectious enthusiasm, and for teaching his franchisees his own management philosophy "Success is 10% what happens to you and 90% how you react to it".  Taunton's accomplishments have been well recognized by the business community. In 2010, he was named an Ernst and Young Entrepreneur Of The Year and his companies are regularly featured in other prestigious lists such as Entrepreneur 500, Inc 5000 and more. For Taunton, it comes down to one word: passion. He has it, he teaches it and the results speak for themselves. Sergio is a dynamic leader, Speaker and Executive Coach with over twenty years of domestic and international business leadership experience. He is currently CEO of Progress Partners Consulting, a firm specializing in optimizing individual and team performance. He is also the founder of the Peak Performance Method™ training and is Host of the Gamechangers LIVE™ Podcast! CONNECT WITH ME! www.linktr.ee/coachsergio www.sergiotigera.com www.gamechangerslive.co www.thepeakperformancemethod.com www.linkedin.com/in/sergiotigera