Episode #5: Caitlin Landesberg, founder & CEO of Sufferfest Beer Company

Today I'm joined by Caitlin Landesberg.    Caitlin is the founder and CEO of Sufferfest Beer Company.   On today's episode, we talk with Caitlin about what makes Sufferfest a happy accident, how she's creating the go-to beer for sweaty experiences, and why there's no such thing as luck.    I had a great time chatting with Caitlin and I hope you enjoy listening.   More from Caitlin & Sufferfest >>    Driven by her desire to have the best "finish line" beer in the world, Caitlin Landesberg took matters into her own hands. In 2012 she began to develop the beer she wanted to see in the world, and as fellow runners and endurance athletes rapidly drove demand, she launched Sufferfest Beer Company in Spring 2016.    Based in San Francisco and a Certified B Corporation, Sufferfest inspires active, healthy and passionate humans with award-winning, purpose-brewed craft beer. As the company's Founder and CEO, Caitlin brings 14 years of consumer marketing experience to the company, with prior positions including Director of Marketing at Strava—a social network for athletes. Three successful years into business, Sufferfest was fully acquired by Chico-based Sierra Nevada Brewing Company in Spring 2019.    Caitlin is an avid trail runner, proud mom, member of the San Francisco Brewers Guild, and a graduate of Kenyon College.   More from Fitt Insider >>    Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.    From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.    Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.