Episode 5: "Content" with Ed Callow

from Trendy Words · host Andrew Monro

"Content" is one of those words that's so buried in how we make things on the internet that it's hard to see how empty it has become as a word. It does no one any favours: not the creators, not the brands, and not the distributors. In this episode, listen to copywriter Ed Callow give a takedown of content and we can rethink this pervasive, vapid word we use in modern business marketingEd's LinkedIn: https://www.linkedin.com/in/ecallow/Ed's Substack: https://substack.com/@edcallow?

Episode metadata supplied by the publisher feed · Published Aug 8, 2025

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Episode 5: "Content" with Ed Callow

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This episode was published on August 8, 2025.

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