Episode 5 - Creating an appealing employer brand

Emily Hart, Employer Brand Consultant, spoke with Mark Serunjogi, Employer Branding Specialist, and Andrew Stoe, our interim Director of Talent Acquisition, in Talented’s 5th episode. First, we discuss how Mark partners with Recruiters to develop a long-term Employer Branding strategy that helps build strong pipelines. Then, how to recruit employees to be brand ambassadors, whether they love public speaking or not. Following that, we discuss how he collaborates with Marketing, Brand, and PR teams to create a consistent brand language. Finally, we talk about how sharing content can help candidates connect to a company's mission and values.