Episode 5: Crispin Read - Don't Create a Category

from This is Product Marketing · host Product Marketing Hive

In this episode, Crispin Read explained why you shouldn't attempt to create a new category if you are in an already established market. He describes how it happens, why it is a bad idea. To learn more, please check out article"Don't create a category" on productmarketinghive.com. All rights reserved. © Product Marketing Hive.

Episode metadata supplied by the publisher feed · Published Oct 5, 2020

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Episode 5: Crispin Read - Don't Create a Category

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