Episode #5 - Delivering Your Experience Is A BOM
from Talking CX Hosted by talkingcx
Your Business Operating Model (BOM) is crucial to delivering your experiences. Put simply your BOM comprises the channels your customers use to interact with you, the people, processes, technology and data that underpin your experiences, the partners you work with and the products and services that you offer. Find related resources here
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What this episode covers
Your Business Operating Model is the interaction channels, people, organizations, processes, technology, data and partner ecosystems that actually deliver your customer experiences. Graham and Robin discuss these elements in the context of the mortgage application scenario they have been using for the past few podcasts.
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