Episode 5: Direct Bookings vs Airbnb

The Greek short-term rental market has exploded over the past five years—especially in destinations like Kavala, Nea Peramos, and Nea Iraklitsa. With more properties entering platforms like Airbnb and Booking.com, standing out—and profiting—has never been more challenging.As a property owner, you have two main paths:Stick with Airbnb and let the platform do the work (and take their cut), orBuild your own brand and accept direct bookings.After managing 50+ listings for local and international owners in Northern Greece, here’s what we’ve learned at Planbnb—and what you need to consider if you’re serious about growing your rental business.Airbnb is a powerful ally—but not a business model. If you want long-term success, repeat guests, and higher profits, direct bookings must become part of your strategy.With our end-to-end property management in Kavala, Nea Peramos, and nearby coastal towns, we make that transition easy. From calendar syncing to full guest communication in English, Greek, and Bulgarian, we handle it all.