Episode 5 - Do you know what you are buying? (Brand, trust and the supply chain you never see)

Do you know what you are buying? — Brand, trust and the supply chain you never seeKeith bought a Sony TV from Argos. He thought about the South London depot. He thought about Sony. He stopped there.He didn't think about where it was assembled, where the screen came from, the chips, the rare earth metals in the components. He's spent 30 years in supply chain and he stopped at the depot.In this episode Keith and Dan get into the question most of us avoid: do we actually know what we're buying — and does it matter?They cover the brand as a proxy for everything we don't ask about, the £8 dress paradox, what happens to the return you sent back without a second thought, and the Digital Product Passport — the legislation that by 2027 will legally require brands to make their supply chain visible after 30 years of designing it to be invisible.They also disagree. Dan thinks the consumer has a responsibility. Keith thinks that's a comfortable story that lets everyone off the hook — and that policy and producer accountability are the only mechanisms that create change at scale.No tidy conclusion. Just an honest conversation about something neither of them fully lives up to either.