Episode 5 Do You Recognize This Person?

Episode 5 Do you recognize this person? - Mark Thompson-Kolar, User Experience Researcher, Duo Episode length: 14 minutes Creating a customer persona requires lots of interactions with people, listening to their needs, and understanding the applications they use. If you don’t recognize the person being talked about as a product user, that’s a big warning sign that the persona created for the product isn’t quite right. Mark talks about the “Yes, and…” for a particular persona and the use cases for which the product was created. Key Moments: 1:01 Mark explains all the types of research used to truly understand a persona. 
 3:00 How product principles can become culture drivers. 
 3:43 Which product principles are used most to develop personas. 
5:04 How personas are validated with longitudinal personas. 
 6:21 Security employees are a persona, so if you must ask, do you recognize this person? 
 7:49 Deepening persona understanding by asking ‘yes, and…” 
12:56 Mark’s favorite product outside of Cisco is the Comcast interface. Episode Transcript: https://cisco.box.com/s/9cayz4uvciw7z5rwqklm6ekctbtqkp0q