Episode 5 - Driving practical AI adoption across a global workforce

    Sasha Cornelius, Global Communications & Engagement Manager at Kantar, is our guest for podcast episode five. She chats to our host Owen, about Kantar's ambitious journey to drive AI adoption across a global workforce, from overcoming concerns around accuracy, privacy and legality to getting thousands of people using AI confidently in their day-to-day roles. The conversation explores how Kantar moved beyond talking about AI in broad terms and focused instead on practical, role-specific use cases. She also shares how weekly 'Power Half Hours', local influencers and adoption leads helped people discover where AI could save time and make their working lives easier. The approach was highly personalised, with teams using data to identify where adoption was working and where the campaign needed to pivot. The results were significant. Kantar's initial target was 80% AI adoption by the end of 2025, but the business reached that figure by May, with adoption subsequently sitting at around 80–90%. Early research also found average time savings of two hours per week, with the most advanced users saving between 3.1 and 10 hours. Across the business, that equated to an estimated 24,000 hours saved every week. A highlight of the campaign was the three-day Kantar's AI Festival, designed to bring employees together around AI while giving them practical opportunities to learn and collaborate.