Episode 5 - How They Grew Their Company by Marketing to Pet Owners - Interview with Gene Caballero of Green Pal

This week I interview Gene Caballero of Green Pal - a company that connects homeowners with pre-screened local lawn professionals and provide lawn pros with an easy way to find new customers, schedule appointments, and get paid after each cut. On this interview, Gene will be sharing one of their biggest marketing strategies that has helped to grow their business to $1 million in gross revenue this year. They decided to target customers with pets. After buying $100 worth of dog bones and cat nip, they started sending these out to customers, thanking them for their business and giving them their Yelp link of course. After a few trips to the post office, they saw the emails and Yelp reviews skyrocket! You can find more marketing interviews like this each week by visiting www.LetsTalkMarketing.TV.