Episode 5: Influencers, Endorsements & the FTC: What You Must Disclose

In Episode 5, the team shifts from what companies claim to how those claims are advertised, diving into the FTC’s endorsement and testimonial rules. They break down how influencer marketing, gifted products, paid partnerships, employee reviews, and even free trips trigger disclosure obligations, and why the FTC views transparency as essential to preventing deception.The hosts explain the FTC’s updated 2023 Endorsement Guides, which outline how brands and influencers must disclose “material connections,” including payment, free products, travel, or any benefit that might influence a review. They also walk through real enforcement actions against brands like Sunday Riley, Fashion Nova, and Teami to illustrate how the FTC polices both deceptive claims and deceptive advertising practices.Disclaimer:The content of this podcast is for informational purposes only. It is not intended to, and does not constitute, legal advice or a solicitation for the formation of an attorney-client relationship. The information in the podcast is not a substitute for obtaining legal advice from an attorney licensed in the appropriate jurisdiction. Podcast listeners should not act upon any information in the podcast without first consulting legal counsel of their own directly. This podcast does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice. The use of information on this podcast or materials mentioned in this podcast is at the user’s own risk.