Episode 5: Is being 'good' enough to fix the world?

How can the world's leaders be persuaded that international cooperation is the key to their countries' success and prosperity? Simon Anholt discusses his new book The Good Country Equation with Ali and Suzanne to explore how a good reputation and image can help countries to overcome the major international challenges facing humanity today.---The hosts:Suzanne Raine is an Affiliate Lecturer at the Centre for Geopolitics at Cambridge University. She served for 24 years in the British Foreign and Commonwealth Office on foreign policy and national security issues, including postings in Poland, Iraq and Pakistan. She specialised in counter-terrorism and was a senior member of the UK government assessment community. She is also a member of the Board of Trustees of the Imperial War Museum and the Royal United Services Institute (RUSI).Ali Ansari is professor of Iranian History and Founding Director of the Institute for Iranian Studies at the University of St Andrews in the UK. He is also Senior Associate Fellow at the Royal United Services Institute.