Episode 5 - IVF, Identity & Building a Personal Brand in the Wedding Industry | Carly Bentsen of Carly Michelle Photography

Send us Fan MailWhat happens when your personal story becomes part of your brand — and you’re not sure how much to share?In this deeply honest episode, I talk with Carly Bentsen of Carly Michelle Photography, wedding photographer and mom of two, about navigating IVF, motherhood, and the vulnerability that comes with building a creative business online.Carly opens up about how becoming a parent shaped her identity, what she learned through infertility, and the complex emotions that come with showing up authentically as a business owner.💬 In this episode:IVF and its emotional impact on creative workThe pressure to “share everything” as a personal brandIdentity shifts after motherhoodBuilding boundaries around storytelling and visibilityWhether you’re in the middle of growing your family or your business (or both), Carly’s story is a reminder that your truth is enough — and that you’re not alone.🔗 Connect with Carly at @carlymphotography on Instagram.🎧 Subscribe to Wedding Industry Mama for raw, relatable stories from creative moms building businesses in the wedding world. Support the showPlease leave us a review wherever you listen to your podcasts.Subscribe to Wedding Industry Mama for honest conversations about motherhood, marketing, and building a sustainable business in the wedding world.Today's Sponsor: Green Aisle - A Platform for Modern Sustainable Weddings - Join the movement at https://green-aisle.comWedding Industry Mama Coloring Book: https://www.lulu.com/shop/meredith-kerr/wedding-industry-mama-a-coloring-book/paperback/product-9597z66.html?page=1&pageSize=4Digital Version: https://payhip.com/b/bfFmXFree email template on telling your brides you're pregnant: http://eepurl.com/jhJCTg