Episode 5: Marketing, Messaging, and Sales Kickoffs with Guest Brandon Lopez of Persimmon Marketing

Today on Software Sales Simplified: MOVE to Success, join us as Matt and Kevin and special guest Brandon Lopez, co-founder of Persimmon Marketing, a full-service marketing agency based in California, discuss challenges with Sales and Marketing alignment, the growing importance of AI in present-day marketing strategies, the importance of messaging alignment, and best practices for creating a successful Sales Kickoff. About Our Guest:Brandon Lopez is an entrepreneur, & Silicon Valley tech marketing executive with deep GTM expertise across startups, SMBs, and enterprises. Brandon has been a marketing leader at LinkedIn & Salesforce, where his team launched LinkedIn Sales Navigator and scaled it up from $0 to $100M in less than 3 years. He’s also the CMO & Co-Founder of MySideCar AI, a marketing strategy & execution platform. Connect with Brandon on LinkedIn or visit www.persimmonmarketing.com to learn more.About Software Sales Simplified: MOVE to Success Visit us at: ⁠https://www.strategicsalesoptimization.com/⁠ Follow us on Linkedin: ⁠https://tinyurl.com/2tcx7mjx⁠ Send us your questions at ⁠[email protected]⁠ Get our Bestselling Sales Skills Book on Amazon!Order your own copy of the #1 Best Selling book on Amazon, "Winning Faster: The MOVE Framework for Enterprise Software Sales".  Available in paperback, PDF/eReader, and Kindle formats.  Get Yours Here:  https://www.strategicsalesoptimization.com/move-book Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey.