Episode 5: Micro vs. Macro Influencers and its Impact on the Travel Industry

In this episode of Oui Travel Podcast, host Mallory Green discusses the differences between macro and micro influencers and their direct impact on the travel industry. Learn what defines a macro versus a micro influencer, their engagement rates, and how they build trust with their audiences. Mallory also provides insights on why hotels and resorts prefer working with micro influencers, strategies for pitching travel collaborations, and common misconceptions about influencer marketing. Join us to explore how you can leverage influencer partnerships to benefit your travel brand.Did you love this episode? Comment below if you learned anything or had a key takeaway!Links ------ Are you in need of pretty (and savvy) promotional or marketing emails? Flodesk has what you need. Score 50% OFF your first year here: https://flodesk.com/c/H2I464- Want a shoutout on the show? https://buymeacoffee.com/ouitravelpodcast- Interested in an AI powered video and audio tool? Use Descript and receive 20% off: https://get.descript.com/48ovss7yz6c3