Episode 5: No Book Prepares You For This

(updated quality of recording) Every entrepreneur has a story about building something. The growth, the wins, the moments when everything starts to come together.But nobody talks enough about what happens when everything changes overnight.In March 2020, the business I had spent 10 years building went from growth mode to survival mode. Suddenly, the decisions weren’t just about revenue or strategy. They were about people, families, responsibility, and trying to lead when nobody had the answers.This episode is about the hardest leadership lesson I’ve ever learned: sometimes the person everyone looks to for answers doesn’t have them either.It’s about uncertainty, pressure, difficult decisions, asking for help, and realising that some lessons can’t be found in a book.Because no book prepares you for this.