Episode 5: Predicting the Unpredictable – Why AI Is Now Critical to Freight Strategy

Send a textIn this episode, Gia explores the hard truth behind logistics planning in an age of uncertainty. From economic whiplash to climate disruptions, “business as usual” no longer applies—and AI is stepping in to help teams forecast, adapt, and survive.But here’s the catch: while AI offers powerful tools, too many frontline workers are still expected to execute shifting plans with only part of the picture. This episode dives into what happens when tech outpaces communication—and why “just adapt” is not a strategy.📦 Topics Covered:The rise of AI-powered forecasting in logisticsWhy traditional planning cycles are breaking downReal-world disconnects between modeling and executionThe emotional toll of being left out of strategic conversationsHow AI can amplify—not replace—the human side of freight🔁 For the planners, dispatchers, schedulers, and yard crews who are always told to “make it work”—this one’s for you.An intro of what we doSupport the show🎧 New episodes every week. Follow Logistics at a Crossroads on your favorite podcast platform. 📬 Want to connect? Find me on LinkedIn: linkedin.com/in/reginahunter Visit the blog: giakat.blogspot.com