Episode 5: Reframe the Issue

Reframing is a process of replacing an old story with a new one by widening the frame, narrowing the frame, or shifting the frame to another scene entirely. The powers-that-be usually go to great lengths to frame their agenda in a way that is favorable for their interests. Just think of how we’ve heard these words used: tax relief. Like a camera’s viewfinder, the frame of a narrative focuses the public on specific information that reflects the interests of the framers. So how do you reframe an issue? Our guest Mumbi Ruth shares how Kenyan organizers are reframing issues with nationwide reverberations. Read more about the principle of Reframing the Issue at https://beautifultrouble.org/toolbox/tool/reframe-the-issue/.