Episode 5 - Setting the right price
from FT Start-Up Stories
The Brompton folding bike has grown into a global brand sold in 43 counties. During the recent downturn, it raised its prices by over 65 per cent without putting a dent in sales. Finance director Lorne Vary tells Jonathan Moules why having a bold pricing strategy makes sense.
Embed this episode
No transcript yet.
Frequently asked questions
How long is this episode of FT Start-Up Stories?
This episode is 14 minutes long.
When was this FT Start-Up Stories episode published?
This episode was published on November 23, 2015.
Can I download this FT Start-Up Stories episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.