Episode 5: Sun City in 1960 – How Del Webb’s Team Marketed America’s First Massive Retirement Community

How would you market a retirement community… if your prospective residents had never heard of a retirement community? That’s the challenge Del Webb faced in 1960 as he geared up to build out and sellout his 10,000 acre gamble in the Arizona desert.  This episode is all about Sun City, AZ – America’s first HUGE Retirement Community. We’re going to explore how Webb conceived of this idea, how he established key mutually beneficial partnerships to make it work, and how they reached their audience on a national scale.