Episode 5: The best MSP marketing book

In this week’s episode Reading of physical books maybe declining, but if there’s just ONE book you check out (or even listen to on Audible), Paul explains how Influence by Robert Cialdini could transform the way you market your MSP Some of the best potential sales people in your MSP could be the technicians. However you may find they either don’t want to do it or aren’t very good at it. Paul talks about something called the Profit Matrix that can easily help everyone contribute towards increased net profit Did you know there’s a free book all about improving your MSP’s marketing? Paul has all the details Nearly every MSP wants to grow their business. Specialist accountant Rob Bowden joins Paul to explain how not all growth is good growth There’s a great question about the amount of time that should be spent on LinkedIn and Paul shares some tips on how best to use it Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s a link to the book Paul mentioned Influence by Dr Robert Cialdini You can find more interesting reading on the Profit Matrix here This is the link to order your free copy of Paul Green’s book Upgrading Servers Doesn’t Grow Your Business The special guest was Robert Bowden from MSP accounting specialist Brooklands Accountants. His website is mspaccountant.com Thank you to Kevin Ackland from Systems & Solutions for the great question about how much time to spend on LinkedIn Next week’s guest will be Andrew Eardley from MSP Easy Tools who will be explain how they developed a some tools that MSPs can re-sell for greater MRR Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Have I got a cracker of a show for you this week, here’s what’s coming up. Robert Bowden: Can’t really turn around to your staff and say, “Well, I’m sorry guys, we’re not getting paid for 60 days on this. Can you wait until the end of next month and we’ll pay you double.” Paul Green: We’re also going to be talking about how something called the profit matrix completely, totally changes the profit situation in any IT support business and I’m going to be answering a question later on about how long you should be spending on LinkedIn every single day. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: One of the things that I’m most proud of when I greet new people into my house is my book collection. So we’ve got so many books as a family that we actually converted one of our spare rooms into a library, which sounds grand, but it’s just a whole load of bookshelves and we have, I me...