Episode 5: The Brand Game In Golf: How Are We Influenced?

It's another fun show this week as we introduce and explore some of the stories you will find on Flagstick.com. They include spotlighting new college golf teams in Ontario, an update on Canadian golfers involved in a tragic accident six weeks ago, the lost Stanley Thompson-designed Hillcrest Golf Club and the story that took two years to unearth, and a golfer who is looking to shoot his age or better and has done it more than 100 times. We also reveal some new Flagstick merchandise, Kevin Haime shows you how to dial in your stance width, and in Product Watch we look at a new book that will commemorate the biggest golf event in the world. In the balance of the show we take on the topic of branding in golf (equipment, etc) and how companies build bonds with golfers, and why those golfers make the brands choices they do. We'll lean on three decades of marketing experience to take on the discussion, sharing insight on how things have changes, and stayed the same, through the years. This episode is brought to you by TaylorMade Golf Canada with segment sponsorship by Greensmere G&CC, Metcalfe GC, GolfSim Gurus, and the Kevin Haime Golf School.