Episode 5: The Drifter Archetype

Starting a new business is exciting. Building one for the long haul? That’s where things get harder. But what if your constant desire to start something new is actually a warning sign? In this episode, we meet the Drifter – the entrepreneur who loves the romance of starting something new but struggles with the slog of building something that lasts. When the hard work begins, passion fades, excuses emerge and the attraction of starting again becomes difficult to resist. Find out how to tell the difference between healthy opportunism and destructive drifting, why “serial entrepreneur” isn’t always the badge of honour it appears to be, and what happens when passion isn’t backed by commitment.