Episode 5: The Linchpin — Why the Dean of Enrollment Decides Your School's Future.

The friendly admissions office that throws a nice open house is a relic. Today the person running enrollment is a strategic thinker, a revenue generator, and the school's loudest advocate for its mission — or should be. In this episode, a Head of School makes the case to his board chair for elevating the role to a true Dean of Enrollment, and discovers that a seat at the table means nothing without the people and dollars to tell the school's story. A conversation about what it really costs to communicate the best of who you are.