Episode 5: The Second Sale: Why Retention is Your Real Growth Engine

from The Leaky Bucket: Why Customers Disappear & How to Make Them Stay

It costs 5x more to find a new customer than to keep an old one. Callie breaks down the "Offer Ladder" and explains how to build a referral system that turns your existing bucket into a self-filling machine.

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This episode is 4 minutes long.

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This episode was published on March 5, 2026.

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